Welcome to episode 11 of the Woodall Wellness podcast! Today you’ll be joining us for a conversation with Joe and Serenity Carr, the founders of Serenity Kids Baby Food. Serenity and Joe are on a mission to change the baby food industry.
Browsing the aisles of the grocery store as a new parent with a new eater, you might struggle to find healthy baby foods that fit your expectations. Just like you, when Joe and Serenity began looking for baby foods, they were outraged by how much sugar and how little nutrition was available, so they made their own! Created to mimic the nutrients of breast milk, Serenity Kids baby food is made from pasture raised meats sourced from small American family farms and high-quality organic vegetables and oils. Serenity Kids’ purees are balanced blended savory meals that contain the most nutrition per bite for your little one.
In this conversation, we learn about the optimal macronutrient breakdown for babies, how fruit purees can interrupt their natural flavor palate development, and how you can vote with your dollar to give your baby the food it needs to be healthy while also supporting small family farms practicing sustainable, regenerative agriculture.
You can learn more and order at their website (and use code ANISA for 15% off) at
https://myserenitykids.com/ Find them on instagram @myserenitykids
Meet the founders
Serenity Carr, co-founder and CEO of Serenity Kids Baby Food, is on a mission to promote wellness starting with the first bite. Formerly employed in tech and logistics, Serenity left her job to pursue her passion of health coaching where she helped clients achieve their personal health goals. Having healed her digestive issues through a lifestyle diet change, Serenity is transforming the baby food industry by developing innovative nutrient dense products because every bite counts.
Joe Carr, co-founder and President of Serenity Kids Baby Food, is a certified life coach and educator devoted to social justice activism. Joe serves on the Advisory Board for Autism Hope Alliance and also works with other autistic adults to help them harness the gifts of their autism. As President of Serenity Kids, Joe oversees day-to-day operations and leads sales that will transform the baby food industry.
Favorite quotes from the episode:
“A typical baby food pouch has an average of 9g of sugar per pouch which, for a 15lb baby if you equate that to a 150 lb adult, that’s 90g of sugar in one serving! And sometimes they are having multiple servings a day!"
"...In addition to [conventional baby food pouches] being high in sugar, they're indoctrinating babies to prefer sweet flavors at a really early age, a critical flavor window which is a key time to be introducing savory flavors.”
“It’s not easy to get a baby to eat food so every bite they manage to get into that little mouth and swallow down is a victory. You want as many of those bites to be as nutrient-dense and chock-full of yummy goodness as possible!”
“We learned that we can source our ingredients from small family farms and make an economic impact of the farms that are “doing it right” and support them that improves their lives and the environment with regenerative agriculture.”
“What makes babies healthier is also better for the animals, better for the farmers, better for the planet”
“The sugary baby food purees addict them to sugar from day one and then of course all they want is sugar because that’s all you gave them when their palate was being formed- 4 months to 18 months is the flavor window- where it’s documented that what they eat will determine what they will eat later in life.”
A percentage of proceeds go to Farm-to-Consumer Legal Defense Fund